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GETTING YOUR CLIENTS TO SAY "YES" 

 
Course Summary 
This workshop is intended to help organisations that offer mediation to understand what works, and what doesn’t work, in the visual design and writing of promotional materials. You will learn: 
 
The most effective ways to explain the mediation process to engage prospective clients 
How to combine words and images to best communicate an attractive mediation service 
Elements of visual design and layout that work best to promote your service 
 
There will be a strong practical component to the workshop. We will work with you directly on your existing or planned materials, so invite participating organisations to bring a copy of either their website or leaflet to work with on the day. By the end of the workshop, you will have a clear set of messages about how to improve the design and text of these materials. 

Who is this course for / Who should attend? 

Anyone who runs a mediation service or mediation as part of a law firm etc. 

Key learning objectives 

Key learning points 

CARM is the ‘Conversation Analytic Role-play Method’: an approach to training based on research evidence about the sorts of problems and roadblocks that can occur in workplace communication, as well as the techniques and strategies that best resolve them. CARM workshops use anonymized recordings of real-time, actual workplace encounters to provide participants with a rare opportunity to scrutinize and discern effective and less effective practice. CARM-Text transposes findings about what is effective in initial inquiry calls between mediators and potential clients to the realm of marketing materials, ensuring that explanations of mediation on an organization’s website, posters or leaflets, don’t include the same pitfalls as we see in spoken encounters. 

By the end of the course you will be able to 

Change the words TOMORROW on your website to better engage prospective clients 
Make simple fixes to the design and layout of your website 
Understand what changes are needed longer term / strategically to make your service attractive and visible 

TYPICAL TIMINGS 

09.00 - 09.30 
Registration and Coffee 
09.30 - 11.00 
First Session 
11.00 - 11.15 
Tea / Coffee Break 
11.15 - 12.45 
Second Session 
12.45 - 13.45 
Lunch 
13.45 - 15.15 
Third Session 
15.15 - 15.30 
Tea / Coffee Break 
15.30 - 17.00 
Final Session 

Standard Delegate Rates 

When being run as a public course this 1 day event will typically have a delegate rate of £250.00 + VAT 
 
Discounts are also available for bookings of 3 delegates or more. For further information please contact help@flipfaculty.org 
 
In addition this course can be run as an in-house training session. Prices will depend on location and numbers of delegates attending. For a detailed proposal please contact us at help@flipfaculty.org 
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